Fostering the Transformation of Clubs and Their People

Our Concept

We help bold ideas become thriving realities.

Padelines was built for pioneers — those ready to shape the future of racquet sports. Whether you're an investor, entrepreneur, or operator, our approach is simple: we help you turn your vision into something purposeful, profitable, and built to last.

We don’t offer fixed packages — we offer partnership. From concept to court, from strategy to scale, we walk alongside you to design something that fits the market, inspires your people, and grows with intention.

Co-Create the Vision

We start by understanding your ambition. What do you want to build? Who is it for? Together, we define the concept that will stand out — and stand the test of time.

Design with Purpose

From club models and customer journeys to operations and staffing, we shape every layer with strategy and soul. It’s not just about building — it’s about building right.

Grow with Impact

Once you’re off the ground, we help you grow—sustainably and meaningfully. Think smarter systems, stronger teams, and a brand people remember.

Whether you’re launching your first court or scaling across borders, we’re here to support your next chapter — Let’s build something remarkable.

Our Values

Progress Over Perfection

We believe sport is a journey — not a destination. We celebrate evolution, not ego.

Connection First

Whether on or off the court, people come first. We create spaces where relationships and community thrive

Accessibility Is Power

Padel belongs to everyone. We champion inclusion, diversity, and lowering barriers for all levels and backgrounds.

Driven by Passion

We’re energized by the sport we love. Our work is rooted in genuine excitement, curiosity, and purpose.

Integrity in Action

We do what’s right, even when no one’s watching. Trust is built through consistency, clarity, and care.

Our Journey

Padelines started with a clear goal: to support padel clubs with operational excellence, smart strategy, and global connections. Over the years, we’ve worked behind the scenes to launch facilities across continents, advise investors, and shape meaningful sporting experiences.

But as the game evolved, so did we.

Today, Padelines is more than a consultancy — it’s a movement. One that brings people together, fuels growth from the grassroots, and reimagines what sport can do for humans and communities. Our journey isn’t about courts and numbers. It’s about creating impact, one conversation, one connection, one club at a time.

We’re not here to tick boxes. We’re here to elevate the game, the culture, and the people in it.

Get to know the humans behind Padelines

Toni Salord

Founder & Strategic Lead

"Big-picture thinker. Court-side builder. Here to make bold ideas real."

Toni has spent the last 15+ years shaping the global padel scene—launching clubs, advising investors, and transforming spaces into thriving communities. With roots in Spain and a global footprint, he blends strategy with soul, bringing a clear vision and a whole lot of heart to every project.

Luli Guerrero

Co-Founder & Operations Lead

"System thinker. Detail master. The quiet force behind smooth execution."

Luli brings the structure that makes the Padelines vision scalable. As Co-Founder, she leads operations with precision and heart — turning ideas into well-oiled systems. With a background in club management and a sharp eye for process, she ensures every project runs with clarity, consistency, and care. She’s the engine behind our excellence.

Voices from the court

“Toni and the Padelines team are true pioneers in bringing padel to new markets. Their support was instrumental in launching RRA Padel in both Dubai and Las Vegas—guiding us through everything from court construction to community-building programs. Their industry knowledge and global network helped us secure the 2022 FIP Senior World Padel Champs in Vegas. Simply put, they made big things happen.”

“Padelines are exceptional business partners—combining sharp operational and financial acumen with a rare ability to truly connect with clients. Their hands-on approach, strategic thinking, and ‘can-do’ energy made them a pleasure to collaborate with. They didn’t just support our club—they became part of its growth story.

“Working with Padelines was a game-changer. Toni brought leadership, structure, and an unwavering commitment to excellence—delivering an unforgettable experience for our players. His training experience quickly became known as the benchmark across our padel community.”

Martin Sweeney
Founder of RRA Padel & Investor at P1 Padel

Gonçalo Nieves
Co-founder and owner of Padel Club London

Catarina Segorbe
Founder, Indoor Padel Sydney